Read about By holiday homes’s privacy policy

At By holiday homes, we care about your data protection. In regards to holiday home rental we process personal data and therefore we have adopted this privacy policy so you know how we process your data.

By holiday homes is responsible for the information we collect, and we ensure that personal information is processed in accordance with the Danish law.

Who do we collect information about? In connection with holiday home rental, we collect information about guests, visitors to our websites, suppliers, partners, employees, job applicants and about employees from public authorities.

By holiday homes’s processing of personal data

Personal information is all kinds of information that to some extent can be attributed to you. When you use our website or contact us via telephone or e-mail, we collect and process a number of such information. This is done, for example, by regular use of our website, if you sign up for our newsletter, participate in competitions or surveys, register as a user or make a booking via the website or by personal inquiry.

We typically collect and process the following types of information when visiting our website: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location and your click behavior on the website. Please also note that you can give (and withdraw) your consent for us to place cookies on your computer (more about this in our cookie policy).

To the extent that you yourself provide explicit consent to this and enter the information yourself, the following is also processed: Name, telephone number, e-mail address, address and payment information. This will typically be in connection with purchases, catalog ordering and newsletter subscription.

Safety when using By holiday homes

We have taken appropriate technical and organizational measures to prevent your information from being accidentally or illegally deleted, published, lost, degraded or made known to unauthorized persons, misused or otherwise processed in violation of the law.

Purpose of information in connection with holiday home rental

Information can be used to identify you as a user and show you ads that will be most likely of relevance to you, to register your purchases and payments and to be able to provide the services you have requested, such as sending a newsletter. In addition, we use the information to optimize our service and content on our platform.

Personal information about guests, partners and suppliers is also processed in order to be able to provide services - and in this regard communicate with you.

Data minimization

We collect, process and store only the personal data necessary to fulfill our stated purpose. In addition, it may be determined by law what type of data is required to be collected and stored for our business operations. The type and extent of personal data we process may be necessary to fulfill a contract or other legal obligation.

Data is kept up to date

As our service depends on your data being accurate and up to date, we ask you to inform us of relevant changes to your data. You can use our contact information to notify us of your changes, and we will make sure to update your personal data. If we become aware that data is incorrect, we will update the information and notify you.

Period of storage

The information is stored for the period permitted by law and we delete it when it is no longer relevant. The period depends on the nature of the information and the background of storage.


When you as a guest make a purchase or reservation with us, you automatically give permission for us to use your personal information for the purpose of fulfilling our contractual obligations, including targeting our communication in that context. A user profile is also created, which you, among other things, can use to keep you updated with your purchases with us by logging in to our website.

On our website, you also have the opportunity to give your explicit consent to, respectively:

I. Storage of cookies

Consent can be withdrawn via www.byholiday

II. Subscribe to newsletter

Consent can be withdrawn by unsubscribing from newsletters via a link in one of our newsletters.

III. Use of personal information for marketing (selected upon purchase).

Consent can be withdrawn by contacting us (see top of this policy).

Disclosure of information

For the purpose of targeting messages - including ads on various social media and via Google - your personal data as well as data about your use of our websites, your geographical location, gender and age segment, etc. will be passed on to data processors for processing in accordance with your specific consent.

We also use a number of suppliers / data processors for storage and processing of data. 

Your rights

If you request it, we will inform you of the data we process about you. However, access may be restricted for the sake of other persons' privacy protection, to trade secrets and intellectual property rights.

If you believe that the personal data we process about you is inaccurate, you have the right to have it corrected. Please contact us and let us know what the inaccuracies are and how to correct them.

When you contact us with a request to have your personal data corrected or deleted, we will check whether the conditions are met, and if so, implement changes or deletion as soon as possible.

In some cases, we will have an obligation to delete your personal data. This applies, for example, if you withdraw any consent given. If you believe that your data is no longer necessary for the purpose for which we collected it, you may request that it be deleted. You can also contact us if you believe that your personal data is being processed in violation of the law or other legal obligations.

You also have the opportunity to lodge a complaint with the Danish Data Protection Agency.

You have the right to object to our processing of your personal data. You may also object to our disclosure of your data for marketing purposes. Contact us if you want to send an objection - and if your objection is justified, we will make sure to stop processing your personal data.

You also have the option of using data portability, in case you want your information moved to another data controller or processor.

We delete your personal data on our own initiative when it is no longer needed for the purpose for which it was collected.'s use of cookies

This website uses cookies for traffic measurement, so we know how many people visit our holiday home rental website and so we can document this according to common industry standards.


1. Owners of By Sommerhuse ApS

The website is owned and published by:

By Sommerhuse ApS

Vrendstedvej 12A

9480 Løkken


CVR: DK43253778

Phone: +45 77340750



2. Cookies uses cookies in accordance with the above purpose. A cookie is a small text file that is stored in your browser and is able to recognize your computer on return visits. There is no personal information stored in our cookies and they cannot contain viruses.

2.1 How long cookies are stored

Cookies delete themselves after a certain number of months (may vary), but they are renewed after each visit.

2.2 How to delete cookies

See instructions here:

2.3 How to avoid cookies

If you do not want to receive cookies, you can block them.

See instructions here:

2.4 What cookies are used for on our website

Cookies are used to keep statistics about the number of users, and the interests of our users, in order to be able to customize content accordingly.